Found June 30, 2009 on FanHouse:
by Adam GretzFiled under: Panthers, NHL FansThe Florida Panthers are no strangers to unique marketing campaigns in an effort to put butts in the seats. Earlier this season, with the team fighting for its first playoff berth since 1999-00, the team introduced The Panthers Promise Plan, offering free tickets during the 2009-10 season if they failed to make the playoffs, which they eventually did. According to the team, all free tickets that were promised will be honored next season. Now, it app...

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