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Found July 17, 2009 on SLAM Online:
Now They’re G
TEAMS: New York Mets
PLAYERS: Brandon Knight
by Nima Zirrabi Los Angeles — What’s going down over at Gatorade? First came G2. Next up, a logo change and some edgy commercials completely out of the brand’s character. Whether it was the Quest for G ads put together by talented film director Tarsem or the ill black and white “What’s G?” commercials featuring sports icons and a V.O. from Lil Wayne of all people, there has been a clear shift in how we are to see this brand. There seems to be a lifestyle component now. Was the newfound strat...
Original Story: http://www.slamonline.com/online/coll...

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Jul 15, 2009; Los Angeles, CA, USA; Athlete of the Year nominees and presenters at the 2009 Gatorade awards luncheon at the Millennium Biltmore Hotel. Front row (from left): Kenzie Fowler (softball), Rachel Quon (soccer), Gina Mancuso (volleyball), Skylar Diggins (basketball), Anna Jelmini (track) and Jordan Hasay (cross country). Back row: Misty May-Treanor, Jessica Mendoza, Curtis Beach (track), Garrett Gilbert (football), Dillon Powers (soccer), Brandon Knight (basketball), Landon Donovan, Reed Connor (cross country), Matt Hobgood (baseball), Kevin Durant, Matthew Stafford and Stuart Scott. Photo via Newscom...
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BARCELONA, SPAIN - MAY 22: Former international footballer Marcel Desailly and guests attend the Laureus World Sports Awards at Parc Del Forum on May 22, 2006 in Barcelona, Spain. The annual ceremony recognises top sporting achievers, and follows a weekend of sporting events. (Photo by Carlos Alvarez/Getty Images)...
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