Found July 17, 2009 on SLAM Online:
TEAMS: New York Mets
PLAYERS: Brandon Knight
by Nima Zirrabi Los Angeles — What’s going down over at Gatorade? First came G2. Next up, a logo change and some edgy commercials completely out of the brand’s character. Whether it was the Quest for G ads put together by talented film director Tarsem or the ill black and white “What’s G?” commercials featuring sports icons and a V.O. from Lil Wayne of all people, there has been a clear shift in how we are to see this brand. There seems to be a lifestyle component now. Was the newfound strat...

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