In what is probably a first in the annals of professional sports marketing, South Florida pro teams and sports attractions teamed up to present fans with a ten event package ticket. For $330 or $1,125 depending on seating, a fan will get tickets to see all four pro teams (2010 games in the case of the Marlins), Calder and Gulfstream race tracks, Nascar championship at the Homestead, the Sony Ericsson Open, the CA World Golf Championship and Miami FC soccer.
The revenue share is based on each event's cost because each event works differently. A different ticket level or location is being offered for each event as a result of existing ticketholders.
I have not heard of this ever being done before and I think it is a great marketing strategy, particularly in this recessionary environment with sports fans having limited disposable income. I'm sure that fans of several of these teams or events will be attracted to new events as a result of the exposure gained through this promotion. It is something that should be looked at by more areas that have similar multiple teams and events.
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The revenue share is based on each event's cost because each event works differently. A different ticket level or location is being offered for each event as a result of existing ticketholders.
I have not heard of this ever being done before and I think it is a great marketing strategy, particularly in this recessionary environment with sports fans having limited disposable income. I'm sure that fans of several of these teams or events will be attracted to new events as a result of the exposure gained through this promotion. It is something that should be looked at by more areas that have similar multiple teams and events.
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