PLAYERS:
Georges St-Pierre
Under Armour, the Baltimore-based leader in performance apparel and footwear, announced today it has signed Mixed Martial Arts Welterweight Champion Georges St-Pierre to a multi-year endorsement deal.
St-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour’s Underwear, one of the company’s most popular items, and will be featured in its multi-platform media campaign beginning this holiday season.
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tikitmb said 17 days ago