Found September 23, 2013 on
Reading Between The Seams:
The Houston Astros continue to hit new lows for franchise futility, and this past Sunday’s contest on TV was no exception. According to Houston Chronicle Sports’ David Barron, they set another mark, this time in viewership. The ratings are in:
0.00 Nielsen rating, with an average audience of zero households.
For the first time in the Astros’ history as one of the first Major League Baseball teams to distribute their games over cable, they played a game Sunday afternoon and, according to Nielsen, nobody watched.
There are three major reasons why, each of which is not trival. For starters, the Astros new TV broadcast partner (or more like the TV station they own) is Comcast Sports Houston, which has only thus far penetrated 40% of TVs in the greater Houston area. A bitter battle between the Astros-Rockets-NBC owned station has satellite providers, UVerse, and everyone else not willing to pay up to carry the fledgling channel. And who could blame them, which brings the second reason, the Astros are on a 3-year losing streak of 105 game or more, and are also mired in their longest losing streak of the season (was 8 games entering Sunday). Can’t blame fans for not hanging on every pitch.
Even this guy has given up on the Astros(Credit: Houston Chronicle/Johnny Hanson)
But finally, probably the most driving reason was that the Astros game started at noon, the same time as the NFL Houston Texans took the field against the reigning Super Bowl Champion Baltimore Ravens in a key, early AFC matchup. Houston, and the state of Texas, are known for their football fandom, with the Top Ten Texas A&M Aggies just 70 minutes up the road, and the
Although, not all fans were glued to the TV for the Texans, here’s a sampling of programming that fetched more viewers (From the Chronicle article)
NASCAR’s Sprint Cup race from New Hampshire had a 1.3 Nielsen rating on Sunday afternoon in Houston. A “Law and Order” rerun on TNT between noon and 1 p.m. had a 0.9 rating. NFL Network’s screen of NFL score updates had a 0.16 rating. Formula One racing from Singapore had a 0.14 rating on NBC Sports Network. A “21 Jump Street” rerun on Channel 57 from 1 to 2 p.m. had a 0.04 rating. A “Cosby Show” rerun from 2 to 2:30 p.m. on Channel 39 had a 0.5 rating. CNN and Fox News Channel combined for a 0.3 rating from 1 to 2 p.m.
Related Articles: Houston Mayor trying to broker deal between Astros and network carriers
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The post According to Nielson ratings, zero fans watched Houston Astros on TV on Sunday appeared first on Reading Between The Seams.
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