NASCAR Official Partner American Ethanol announced a comprehensive campaign to further increase awareness among NASCAR fans about the benefits of American Ethanol.
The "American Ethanol Sweepstakes" includes a national promotion from June 8 through August 31, paid media with Turner Sports for NASCAR on TNT and NASCAR.com, race entitlement sponsorships at Iowa Speedway and Chicagoland Speedway, and experiential activation at select tracks and industry events. Additional elements of the campaign will be announced in the coming weeks.
"NASCAR is the perfect platform to dispel the myths about U.S. made ethanol," said Tom Buis, CEO of Growth Energy. "Not only are these fans among the most brand loyal in all of sports, but they also understand the importance of creating jobs here in America that cannot be outsourced, reducing our dependence on foreign oil and using a cleaner burning fuel to protect our environment — all of which American Ethanol does.