Originally posted on Awful Announcing  |  Last updated 1/30/13
AOL's Sporting News syndicated an article today that was originally posted over at the Sports Business Journal covering Penn State's Division I hockey team and how they're drawing a ton of interest around the state of Pennsylvania. On the surface the story is a nice read, but when you examine the URL for the article at Sporting News things become a bit fuzzy.  The URL is: http://aol.sportingnews.com/nhl/story/2013-01-28/penn-state-hockey-terry-pegula-ice-arena-consol-energy-center-jerry-sandusky Wait, why is Jerry Sandusky's name included in the URL? Why the need to alter the URL when the original... http://www.sportsbusinessdaily.com/Journal/Issues/2013/01/28/Colleges/Penn-State-hockey.aspx ...has no mention of Sandusky? If you take the time to read the piece, you'll find that Sandusky is briefly - and I mean briefly - mentioned near the end of the article in the context that it's nice to see the hockey program excelling as the university attempts to recover from the scandal.  Most sites use the title of the article as their URL, as you see in the URL of this very post. The staff over at Sporting News subscribes to a different method, placing various keywords, or tags, for the URL. The belief is that by doing this your article will become more appealing to the various search engines, thus increasing your page views. Putting key search words in URL titles is nothing new, but including Jerry Sandusky in a random Penn State hockey article comes off as a blatant attempt to "cheat" the system. In this case, the article is in no way, shape, or form about Jerry Sandusky. It'd be interesting to hear about the editing practice over at the Sporting News and why Sandusky's name was included in the URL. If you're going to place tags in your URL, at least make sure they're somewhat accurate to the story. (H/T Onward State)

This article first appeared on Awful Announcing and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Cardinals interested in White Sox ace Jose Quintana

Chip Kelly: ‘No question’ Colin Kaepernick can win at NFL level

Jason Garrett openly questions Tony Romo’s durability

MLB partners with Jessica Alba company for team diaper line

Kevin Durant targets backlash over resting players

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

North Carolina lawmakers tweak HB2 law before NCAA deadline

Stephanie McMahon would love Ronda Rousey to sign with WWE

Carmelo Anthony knows he is being phased out with Knicks

Jerry Jones sets deadline for decision on Tony Romo’s future with Cowboys

Jason Kidd believes Isaiah Thomas is in NBA MVP race

Kyrie Irving takes blame for Cavs’ recent skid: ‘I need to demand more out of myself’

The 'It appears as if the Padres aren't even pretending to try in 2017' quiz

NFL Roundup: Jay Cutler wasted a perfectly good sendoff photo

Box Score 3/30: The calm before the final days of March Madness

The 'So, is this the last ride for the Dead Man?' quiz

Athletes in other sports (or famous professions) who played in the NCAA Tournament

2016 MLB playoff teams that won't make it back this season

Box Score 3/29: Free hats (Caps fans only)

The 'Are you mentally prepared for 'One Shining Moment'?' quiz

NBA Referee Hotline Bling: Serge Ibaka can't connect

Can the Padres' Christian Bethancourt really succeed at pitcher and catcher?

The Raiders will forever belong to Oakland

The Rewind: George Mason's improbable run to the Final Four

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'It appears as if the Padres aren't even pretending to try in 2017' quiz

NFL Roundup: Jay Cutler wasted a perfectly good sendoff photo

Athletes in other sports (or famous professions) who played in the NCAA Tournament

The 'So, is this the last ride for the Dead Man?' quiz

2016 MLB playoff teams that won't make it back this season

The 'Are you mentally prepared for 'One Shining Moment'?' quiz

NBA Referee Hotline Bling: Serge Ibaka can't connect

Can the Padres' Christian Bethancourt really succeed at pitcher and catcher?

The Raiders will forever belong to Oakland

Best, worst and hard to stomach MLB offseason moves

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker