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Barnidge: Overstock.com? Stadium name game is all part of big-bucks sports

Found April 30, 2011 on Mercury News:
IF YOU HAVE wondered what to make of the new naming rights deal for the Oakland-Alameda County Coliseum, you have come to the right place. There is a lot of history behind arrangements such as this, so pull up a chair.
Original Story: http://www.mercurynews.com/raiders/ci...
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