Richard Childress Racing announced today the extension of its longtime partnership with BB&T Corporation (NYSE: BBT) for the 2012 NASCAR Sprint Cup Series season. The full-service financial institution will serve as primary sponsor for five races on the No. 31 Chevrolet and driver Jeff Burton, retaining its status as official bank of the 43-year-old Welcome, N.C.-based organization.
"BB&T has been a great partner of RCR over the years so we're very pleased to renew our program with them," said Richard Childress, president and CEO of Richard Childress Racing. "It's always beneficial working with a partner like BB&T that has strong ties to the area."
BB&T's primary race sponsorship occurs within the corporation's branch footprint, which covers 12 states and Washington D.C. The No. 31 BB&T Chevrolet will debut in March at Bristol Motor Speedway with other appearances coming in April at Martinsville Speedway and Richmond In...
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