Found April 04, 2013 on
Jocks and Stiletto Jill:
Jay Z and his wife Beyoncé have kept the digital sphere buzzing this week. First the announcement that Jay was making his foray into the sports agency business. He’s already signed his first player in Yankees Robinson Cano. Next up Beyoncé unleashes her new Pepsi campaign. Like many artist that have formed recent partnerships, Beyoncé has taken creative control and is filtering the Pepsi brand through a Beyoncé lens. Check out the new spot which takes you back through King B’s musical history, leading you to the message to “embrace your past, but live for now.”
You also get a snippet of her new single, “Grown Woman.” Beyoncé will also be launching a special can that won’t be available for purchase in stores but will be at certain Pepsi sponsored events. In addition to all of that, Beyoncé will play a role in the “Pepsi Creative development Fund” which will encourage consumers to create their own content. Think back to the Super Bowl performance that featured fans. It’s all about Mr. & Mrs. Carter this summer, you ready?
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From Jon Heyman:The Robinson Cano negotiations changed course faster than you can say "Empire State of Mind.''
A Yankees deal might not take much longer than that.
Cano's negotiations with the Yankees seemed destined to be a drawn-out affair when agent Scott Boras was handling things. But now that Cano has switched from the notoriously tough Boras (who'...
New York Yankees second baseman Robinson Cano says it was a family decision to leave agent Scott Boras and instead be represented by rapper Jay-Z's new sports company
Cano says he's known Jay-Z since he was a rookie in 2005 and that he made the decision last weekend.
Cano says his focus is firmly on the field and that he doesn't intend to talk anymore about the switch...
Robinson Cano has switched agents, leaving behind a man known to push teams’ bidding as high as it can go in free agency.
With Scott Boras out of the picture and Cano working with CAA Sports, which is partnering with Jay-Z‘s Roc Nation Sports, all signs now seem to point toward Cano staying with the Yankees and possibly signing an extension this year.
The New York Post reports...
Everything Jay-Z touches turns to gold. That bodes well for Robinson Cano.
Cano was apparently so intrigued by the prospect of joining the hip-hop mogul’s new agency, Roc Nation Sports, that he dumped baseball’s most powerful, outspoken, popular and demanding agent, Scott Boras. The decision could increase the Yankees’ chances of signing Cano to a new deal — as Jay-Z is an...
The players' union has granted Jay-Z temporary limited certification to serve as a baseball agent. But his path to formal, permanent certification will not be a simple process.
Rick Shapiro, senior adviser to the union, said Wednesday that Jay-Z was one of three representatives from his company, Roc Nation, to receive temporary limited certification.
Roc Nation Sports, a division...
Scott Boras has lost his touch.First, it was Alex Rodriguez who told the agent his services would no longer be needed. Then Mark Teixeira showed him the door. Now Robinson Cano has kicked Scott Boras to the curb and, if you believe the media reports, didn't even show the common courtesy of pointing the curb out to him before-hand.For so many years, all you ever heard was how...
Tweet It was widely assumed that once hip hop and business mogul Sean “Jay-Z” Carter officially formed Roc Nation Sports that New York Giants wide receiver Victor Cruz would join the roster shortly after. Now that the company is official, ESPN is reporting that Cruz will indeed be a client: While the only thing that [...]
Source: Al Bello/Getty Images North America
The Yankees will send veteran left-hander, Andy Pettitte to the mound tonight in the series finale against the Boston Red Sox.
Right-hander Ryan Dempster is on the mound for the Boston Red Sox. In five career starts against the Bombers, Dempster is 0-4 with a 7.62 ERA.
Girardi shakes up the lineup; Cano batting second.
New York Yankees...