Bill Elliott driving a Wal-Mart car at Daytona is pretty much the most NASCAR thing ever

Bit of a splash from the final day of NASCAR Media Day on Thursday, as Bill Elliott announced he'll return to the Sprint Cup series for one race: the July Coke Zero 400 at Daytona. He'll be driving the car you see above, the No. 50 Wal-Mart Chevy Impala, for Turner Motorsports. He'll also be getting some engineering/equipment assistance from Hendrick Motorsports. Elliott claims that the deal just came together and he was only offered the deal on Wednesday. Perhaps true, perhaps not. Believe it or not, this is the first time Wal-Mart has sponsored a car. This season also marks Wal-Mart's 50th year, hence the number on the side. Nice bit of synchronicity, yes? And we can guess that quite a few People of Wal-Mart will be keeping a close eye on this race.