At the Beyond Sport Summit in London, in the days leading up to the Summer Olympics, NASCAR Chairman and CEO Brian France spoke passionately about his sport’s efforts to drive sustainable behavior amongst millions of fans through the NASCAR Green platform. Today, he joined National Basketball Association (NBA) Commissioner David Stern on a panel at Yankee Stadium entitled Beyond Sport United:Sports Teams for Social Change.
The conversation centered on how teams and leagues can use their resources to engage with their communities in a more sustained, impactful way. The commissioners also discussed how community engagement and philanthropic efforts can also benefit teams and leagues’ objectives across departments and enterprises.
“Themission of Beyond Sport is critically important,” said France. “I look forward to collaborating with our friends from other sports to find ways that we can work together to galvanize our respective industries in an effort to make a substantive impact on ...
Found November 13, 2012 on
Speedway Digest - Home for NASCAR News:
PLAYERS:
David Stern,
Mark Teixeira,
Derrick Brooks,
Swin Cash
TEAMS: New York Yankees, Tampa Bay Buccaneers, San Jose Sharks
TEAMS: New York Yankees, Tampa Bay Buccaneers, San Jose Sharks
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