The process of seeing more than one company on a car developed gradually as NASCAR’s costs soared. The tandem that first really caught my eye was Darrell Waltrip’s No. 11 with Budweiser and KFC. I don’t know if the Zac Brown Band has Waltrip in mind when they sing, “Chicken fried, and cold beer on a Friday night,” but regardless, the combo works in song and signage.
I wish all the pairings had the same symmetry. Did you by any chance catch a glimpse of Aric Almirola’s Ford Fusion between the cloud bursts at Pocono? On the deck lid, Almirola’s Smithfield Foods, with the not-so-subtle suggestion “EAT HAM!” under it.
On the lower quarterpanel? TrimFit Weight Loss Water.
Need I say more?
Saturday, Kyle Busch Motorsports bagged sponsorship from GNC, a nutritional supplement chain, for Denny Hamlin’s Camping World Truck Series race? Under the logo was the catchphrase, “LIVE WELL”.
On the back TV panel? M&Ms, of course.
At least I know if there’s a rekindling of the Hallelujah Supper C