Originally written on Sports Business Digest  |  Last updated 5/14/13
Beginning next season, being a Celtics season ticket holder becomes a little bit easier.  The C's are going paperless for the 2013-2014 NBA season. Season ticket holders will receive their tickets on a pre-loaded Celtics Parquet Pass, which will be mailed to ticket holders prior to the beginning of the season.  Instead of using a paper ticket, your Parquet Pass will be swiped at the turnstiles, you'll receive printed tickets, and you are ready for the game.  The Celtics new digital ticketing measures also allow season ticket holders to manage their tickets online.  If desired, the tickets can be pre-printed, donated, forwarded or posted for resale through the ticket holder's online account. The Celtics tested the Celtics Parquet Pass with a subset of their season ticket holder base this season, with positive results, "Paperless ticketing is very convenient. I always have the card with me, so there's no need to manage the tickets and physically give them out. At first I was hesitant to use the Celtics Parquet Pass, but after trying it, it's been very helpful for me." - Deborah, Above the Rim STH Of the team's 5,000 season ticket holders, they've all been offered the possibility of "going digital" next year, with more than 75% enrolling in the Parquet Pass program. Additional details on the Celtics Parquet Pass can be found on the Celtics website.        
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