Originally posted on Football Nation  |  Last updated 1/6/13
It seems that it's only a matter of time before Chip Kelly is officially announced as the new head coach of the Cleveland Browns.  And that should excite Browns fans.  This marks the beginning of a new era in the history of the Cleveland Browns.  In years past, the team would have most likely settled for the their third or fourth pick for head coach.  In this case however, they knew who they wanted and they aggressively went after him.  In doing so, they have set the tone for the organization going forward.On the field, this is a wake up call to the AFC North.  The Browns will no longer be a weak offensive team.  They will no longer be predictable, conservative and inept.  Instead, they will be fast and aggressive.  The pace of the Chip Kelly offense will be something the Steelers, Ravens, and Bengals will have to prepare for.  It's something that perhaps could scare them.  Can the aging defensive players of the Steelers and Ravens handle the pace of a high powered Kelly offense?  And I don't want to forget about the play calling.  For years, the Browns offensive play calls have been terrible.  Conservative game plans and offensive schemes that don't work to the players strengths.  In contrast, Kelly is an aggressive play caller who molds the offense to the strengths of his players.  Now, the only concern on the field is on the defensive side of the ball.  Oregon has never been known for it's defense.  And while the Browns defense has been solid, fans are looking for a much more aggressive defense.  Looking for a more aggressive pass rush to be specific.  But Kelly will most likely bring along a experienced defensive coordinator to Cleveland.  Drafting a pass rusher early in the draft would also help a ton.    As great a move as this is on field, it may be an even bigger move off the field.  Since 1999, the Browns have been seen as a horrible franchise.  Constant change, along with lack of accountability, vision, and leadership, have hurt the organization more then any drive, fumble, or move could ever do.  Signing Kelly would be a sign that the organization has changed since being purchased by Jimmy Haslam.  The winds of change can already be felt in Berea.  According to reports, Haslam and new CEO Joe Banner are holding everyone in the building accountable for results; especially with the business side of the organization.  They want everyone from Marketing to Sales to meet or exceed goals and operate like any business would.  New team president Alec Sheiner will try to bring a little bit of energy from the Cowboys to the Browns.  His impact will most likely be felt in the stadium experience going forward.  And for Heaven's sake, the Browns have a television show on Travel Channel.  These moves are making an impact and will improve the Browns image.Chip Kelly will be yet another impact; perhaps the biggest of all.  If all else fails to excite the casual fan, the high powered offense that Kelly will implement will.  One has to simply watch an Oregon Ducks game to see how exciting the team is.  Try the Fiesta Bowl just a few days ago against Kansas State or the Rose Bowl against Wisconsin.  The times are changing for the Browns.  They are becoming less and less conservative and becoming more and more aggressive.  In the process, the Browns may be changing the game in the AFC North.  That's a bold thing to say about the worst team in one of the NFL's toughest divisions.  But if Chip Kelly can work his magic in Cleveland, it just might be true. 
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