Found November 05, 2009 on All Left Turns:
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Win


  Dale Earnhardt Jr. He is not getting it done as a driver. But signing Patrick would be a coup for Dale Jr., the brand. Inking Patrick secures sponsorship dollars that free up resources for JR Motorsports to use on other Nationwide Series endeavors. Danica’s two-year contract was also brokered through Rick Hendrick, which should help Dale Jr. gain some job security at Hendrick past next season. Yes, I know Dale Jr. is a moneymaker. But Dale Jr. was the one who said Hendrick didn’t need him upon signing a few years ago. This is an equity builder for a person who has been hemorrhaging for two years.

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