California native David Gilliland comes to Chicagoland Speedway this weekend with some friends from his home state. Encino, Calif.-based 1-800LoanMart will be the primary sponsor of the No. 38 Front Row Motorsports (FRM) Ford during this weekend's Geico 400. The company signed as a multiple-race sponsor with the growing organization earlier this season.
Chicagoland Speedway, located in Joliet, Ill., will be the site of the first race in the NASCAR Chase for the Sprint Cup. The race and venue serve as the perfect location and time for 1-800LoanMart to return to the sponsor lineup at FRM. Like Front Row Motorsports, 1-800LoanMart is still growing and looking to become a leader in its category. 1-800-LoanMart specializes in car title loans and serves customers in California, Arizona, New Mexico, Utah, Illinois and Missouri.
"The start of the championship Chase at Chicagoland is a perfect time for us to return as a partner with Front Row Motorsports," said Colby Estes, director of marketing for 1-800LoanMart. "We not only serve a lot of people in the state of Illinois, but we're also looking to grow and become the champion of car title loans. We also see Front Row Motorsports and David Gilliland as people who are also growing to one day be in the Chase for the championship. We've always said that this is a perfect fit for our company."
Gilliland and Front Row Motorsports have continued to grow this season with more partners off the track and better success on it. Gilliland has eight top-25 finishes and is currently ranked 28th in championship points.
"Yes, I do think we're improving as an organization," said Gilliland. "Heading into this season our owner, Bob Jenkins, turned his attention to finding partners that wanted to help grow with our team. I think we've had a lot of success in doing that. I look at 1-800LoanMart as a perfect example of a growing company that is a perfect partner for us. Being from the west coast, I know that this company has really become popular in that area. Now, moving into the Midwest, Chicagoland is a great track for them to be a sponsor this weekend.
"And, on the track, I think we have started to see a bit more improvement," continued Gilliland. "Sure, we have a lot more to improve on, but our funding is becoming stronger, our relationship and information from Ford has increased and the team is always looking for ways to improve. We're not in the Chase this weekend, but this organization is moving in the right direction to one day be in it."
Gilliland and the No. 38 1-800LoanMart team will begin their weekend Friday with practice and continue Saturday with qualifying and the 400-mile feature on Sunday.