Posted October 18, 2012 on
AP on Fox
Go Daddy has signed an outside agency to produce its two Super Bowl spots for the first time, and it remains to be seen if Danica Patrick will be part of the ads.
The company said Thursday it strongly supports the popular NASCAR driver, even if the ad campaign by Deutsch Inc. winds up not including Patrick.
Chief Marketing Officer Barb Rechterman tells The Associated Press that Go Daddy is looking for fresh ideas from Deutsch. The world's largest Web hosting provider has produced its own Super Bowl ads since 2005.
Patrick has been featured in the spots since 2007, her first year as spokeswoman for Go Daddy. Her 10 Super Bowl ads are more than any other celebrity, and she's done 22 commercials in all for Go Daddy.
BEST OF MAXIM
END OF AN ERA?
Danica Patrick's future with Go Daddy could be in jeopardy due to the company's recent hiring of a new advertising agency.
Danica Patrick readily admits her rookie season in NASCAR hasn’t exactly set the world afire. Making the transition from IndyCar to stock cars can be difficult for anyone, and she’s aware that her results haven’t exactly been stellar.
She was quoted in Auto Week:
“I feel like we’ve been overall much faster than what our results have showed and performed better in the race...
Danica Patrick is still Go Daddy's choice for the Super Bowl.
Quelling speculation that the NASCAR star would have less of a role in in the company's advertising, Go Daddy executive chairman and founder Bob Parsons announced Thursday that Patrick will appear in both of the website domain provider's commercials during the Super Bowl.
''It was always fairly understood...
Trouble in practice, difficulty qualifying, late-race wrecks and even a shoe - yes, a shoe - that she ran over while leading has defined Danica Patrick's first full Nationwide season.
She has only two top-10s through the first 29 races for JR Motorsports, and has yet to crack the top 20 during the first seven races of an abbreviated Sprint Cup slate for Stewart-Haas Racing,...
(Eds: APNewsNow. Will be updated. With AP Photos.) By DAVE SKRETTA AP Sports Writer Danica Patrick said she's disappointed by the results in her first full Nationwide season. She believes the experience has prepared her for a full Sprint Cup schedule next year.
Patrick only has two top 10 finishes for JR Motorsports, but has had several other promising runs ruined by crashes...
Danica Patrick, driver of the #10 GoDaddy.com Chevrolet, met with members of the media at Kansas Speedway and discussed how her season has gone and what she has learned, working with several crew chiefs, her expectations for next year and what she needs to do before the season starts and much more.
TALK ABOUT HOW THINGS HAVE GONE FOR YOU SO FAR HERE AT KANSAS. “Yeah, we started...
Danica Patrick's crew opted to change the engine on the No. 10 Go Daddy Chevrolet after the first Sprint Cup Series practice at Kansas Speedway on Friday afternoon.
Her best time of the 30 laps she ran during practice was 43rd fastest on the speed chart, 29.153 seconds (185.230 mph). By comparison, Greg Biffle posted the top time in the session, 28.226 seconds (191.313 mph)...
Ryan Newman and Danica Patrick will have new crew chiefs when the NASCAR Sprint Cup Series heads to Martinsville. The moves will become effective at Martinsville and continue for the 2013 season according to the team.Tony Gibson who had been the crew chief for Newman will shift to the No. 10 car driven by Danica Patrick. Matt Borland will become the crew chief for Newman in addition...
Tissot, a manufacturer of Swiss watches since 1853, will be featured as co-primary sponsor of the No. 7 Chevrolet this weekend at Kansas along with GoDaddy.com. Tissot has been a partner of JR Motorsports since 2010 and this marks its third race in as many years as co-primary sponsor of Danica Patrick and the No. 7.
JRM AT INTERMEDIATE TRACKS - The JR Motorsports team’s best finish...
A Matt Borland/Ryan Newman reunion appears to be in order at Stewart-Haas Racing staring next week at Martinsville Speedway.
And as FOXSports.com first reported, Tony Gibson will be the crew chief for Danica Patrick next year. Gibson will start working with Patrick during her next Sprint Cup appearance at Texas Motor Speedway.
Borland worked as Newman's crew chief for five...
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KANNAPOLIS, N.C. – With an eye on 2013, Stewart-Haas Racing (SHR) is restructuring its team lineup beginning with the Oct. 26-28 NASCAR Sprint Cup Series race weekend at Martinsville (Va.) Speedway.
Tony Gibson, currently the crew chief of the No. 39 U.S. Army/Quicken Loans team of driver Ryan Newman, will move to the No. 10 GoDaddy.com team of driver Danica Patrick. Gibson will...