Denny Hamlin has sorted packages at FedEx headquarters on the busiest day of the year, been sent to the Super Bowl, the Orange Bowl and has done cross-promotions with golfer Davis Love III and Cowboys tight end Jason Witten.
But his latest sponsor outing may have been the most unique yet: FedEx sent him to Alaska to learn how to drive a dog sled with the reigning Iditarod champion.
''I get to do a lot of things I wouldn't normally get to do if I was not with FedEx,'' Hamlin said. ''For me, it's good to have a sponsor that shows you in such a great light. I get so much credit for doing all these things, but they are the ones who are helping out the communities everywhere I go.''
That relationship is one of the reasons Hamlin is currently negotiating a contract extension with Joe Gibbs Racing, more than a year before his current deal even expires. He looks around the garage and can't find many rides he believes are as competitive as his No. 11 Toyota. He understands he's got a very...