How Do You Market The Baltimore Orioles?

With Spring Training around the corner, and the 2012 starting as the winter season ends, the question is this? How does one market the Baltimore Orioles? We know that the 20th anniversary of Camden Yards is this year and the organization will be having several things going on with that. That being said, it’s a great marketing tool, but at the end of the day – I care about the product on the field and winning. Camden Yards has been kept in immaculate condition, and it’s still a gold standard of ballparks everywhere. There have been more additions to it in terms of concessions, seating options and more attractions. Well, that’s all wonderful and good; however, once again, the product on the field has not left much to be desired. Back in the day, Camden Yards was filled and it seemed that you had to know someone to get a ticket. Now, it’s fairly easy to get one – well, maybe not Opening Day – and there are some night you can’t even give them away. As of now, the Orioles are by al...