Originally written on Pro Boxing Fans  |  Last updated 11/8/14
Jägermeister donates $50,000 to the newly formed Nevada Boxing Hall of Fame in conjunction with “A Brother in your Corner,” the iconic brand’s social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach. In February, Jägermeister announced a partnership with Hall of Fame boxing trainer, Freddie Roach, to launch the pioneering ‘A Brother in Your Corner’ program developed to promote responsible consumption.  The program challenged consumers to share their stories of how they too lived by the code of brotherhood and social responsibility for a chance to win a once-in-a-lifetime trip to Vegas with 3 friends where they will receive a private training session from Roach himself, ringside tickets to the weekend’s top fight, dinner with the boxing great and VIP access to the weekend’s most exclusive party. In addition to honoring consumer’s tales through the competition, Jägermeister is supporting the Nevada Boxing Hall of Fame, a non-profit corporat...
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