Found October 25, 2011 on
In reaction to the NBA lockout, Jordan Brand has put together a hilarious ad campaign for their international basketball stars entitled "Love The Game". The ad spot stars Heat guard Dwyane Wade, Hornets guard Chris Paul and Knicks forward Carmelo Anthony as they attempt to play organizes basketball wherever they can. It doesn't matter if that happens to be in a senior league in Miami, a pick-up game between hipsters or in the under-40 Orthodox Jewish league before they all end up playing in China. Great idea. Now, if only the NBA can start taking this serious.
BEST OF MAXIM
AROUND THE WEB
For those of you going through Chris Paul withdrawal, he'll be appearing on television next week but it won't be for anything basketball-related.Paul and family members will make an appearance on the Family Feud:According to a news release, the Paul team applied and auditioned for the show, hosted by Steve Harvey, just as any family can. Family members participating in the...
Got to give this to Nike — even during the lockout they know how to make some advertisements that will sell some shoes. This latest one for the Jordan Brand has Carmelo Anthony, Chris Paul and Dwyane Wade playing in pickup games — pretty standard pickup games that you and I could walk into for…
For most basketball shoe launch events, they are relatively simple with the players posing for pictures and video montages filling the room.Carmelo Anthony's shoe launch was a little different, it had pyrotechnics and a helicopter...Get To The Chopper!:(Courtesy of ESPN YouTube Page)
The World All-Star Classic, a six-game, two-week, four-continent tour, is already down a few superstars. After this morning’s announcement of participants, dates and locations, LeBron James shared with the South Florida Sun-Sentinel that he would not be participating in the event. In fact, he says that he never committed to the tour. The reason he gave for not participating...
Lockout or no lockout, nobody can take away your love of the game. That’s yours to keep. With that, watch as Dwyane Wade, Chris Paul and Carmelo Anthony won’t stop balling in the new Jordan Brand commercial, “Love The Game,” that debuts tonight during the third quarter of Monday Night Football and immediately following on [...]
During the Monday Night Football telecast last night, the folks at Nike unveiled the latest Jordan Brand ad, a stylish (and globe-trotting) spot featuring Carmelo Anthony, Dwyane Wade and Chris Paul.
(H/T: Sun Sentinel)
It sounds like the NBA will be cancelling two more weeks of games so for the near future we’ll be limited to glorified pickup games, and commercials like this one, to see the league’s biggest stars in something resembling basketball action. This ad, released by the Jumpman23 YouTube account, contains Dwyane Wade, Chris [...]
During the 1998-99 lockout, Nike put out several now-classic ads poking fun at our need for the game. Samuel L. Jackson and Spike Lee were (and are) more famous than most of us, but their passion at a driveway game of HORSE or little Regina Miller's middle school game wasn't so different from our own. Without the NBA, everyone has to find a way to keep up with their hoops...
LeBron James, Carmelo Anthony and Chris Paul have decided not to play in the World All-Star Classic, according to sources with knowledge of the situation.