TaxSlayer.com, the online tax preparation service that has been a cornerstone partner of JR Motorsports since 2011, has renewed its partnership with a long-term sponsorship agreement, JRM general manager Kelley Earnhardt-Miller announced this week. As part of the new agreement, TaxSlayer.com will receive primary paint schemes in 17 Nationwide Series races in each year of its contract, beginning with the 2013 season-opening Daytona race with Dale Earnhardt Jr. behind the wheel. The complete JRM sponsor and driver line-up for 2013 is still in the final stages and will be announced soon.
“CHECK YOUR HEADLIGHTS” - To generate buzz around The National Breast Cancer Foundation and Breast Cancer Awareness Month, Go Daddy, JR Motorsports and Chase Authentics are collaborating on the pink-themed No. 7 car as part of the “Check Your Headlights” program, which works to raise money and awareness for breast cancer research and education. In conjunction with the program, there will also be an exclusive line of apparel and products available for purchase. A portion of the proceeds goes directly to the National Breast Cancer Foundation. Go Daddy is also donating $50,000 to the National Breast Cancer Foundation as part of the program, along with the Public Interest Registry which manages .ORG domain names.
COLE GOES PINK - Cole Whitt’s familiar yellow and blue No. 88 Hellmann’s Chevrolet will feature a pink theme this weekend at Charlotte Motor Speedway in support of Breast Cancer Awareness Month. Whitt will join a number of other drivers, including teammate Danica Patrick, in recognizing the important cause of Breast Cancer Awareness.
QUALIFYING TIPS - Patrick’s third-place start at Charlotte in the spring event was her career-best qualifying effort on a nonrestrictor plate track. She has earned seven top-five starts in her three-year NASCAR career, including a pole at Daytona, which made her the first woman in nearly 18 years to win a NASCAR pole award and was JRM’s first pole at the historic track.
CONSECUTIVE STREAK CONTINUES FOR WHITT - Whitt and the Hellmann’s team are coming off consecutive top-10s after sixth-place finishes at Kentucky and Dover. In the past six races the rookie holds four top-10 finishes, three of which were sixth-place efforts.
DANICA PATRICK ON CHARLOTTE: “I think that Ryan (Pemberton) and I will definitely be more comfortable with each other and more confident in what we’re doing based on these past couple weeks. In general, things like getting through those initial first meetings of how big the changes should be, what we should do going into the race and how we communicate. The first time is the hardest with all those things, so it should be better as we go. But it is another weekend and it will present different challenges. If we start further away from where we need to be with the car, it could be a little bit of a challenging weekend. We’ll face that challenge if it happens, and we’ll be better for it. And we’ll be better prepared the next time it happens.”
COLE WHITT ON CHARLOTTE: “It seems like I’ve been waiting for a while to get an-other opportunity to race at Charlotte. We had a car that was good on the long run in the spring. We were caught up in someone else’s mess and ended up in the garage for repairs, so that was really frustrating. We’ve also put a lot of work into improving on our cars since then. Each week it seems like we find somewhere we can improve and that’s a good thing. It will be a lot cooler this weekend, and that will be something for us to consider during the practice. “Charlotte is also one of my favorite tracks because it feels like you’re racing in your backyard. You’re so close to home that it gives the event a unique feel.”