Found February 11, 2013 on Fox Sports Kansas City:
MANHATTAN, Kan. The closest thing Allen Fox can come up with is Tiger Woods. Tiger Woods in his prime, Tiger Woods at the untouchable, pre-Escalade apex. We're breaking down the curious case of Kansas vs. Kansas State, talking basketball, and Fox, a tennis man, cites a golf study. Between 1999 and 2006, Fox recalled, this piece showed that whenever Woods was part of a PGA event, his peers shot 0.8 strokes higher on average than when he wasn't in the field. Can one name wield that much power? Can one brand have that much sway? "Yeah, absolutely," says Fox, the three-time Davis Cup veteran and Wimbledon quarterfinalist turned sports psychologist. "All these things are emotional. All you've got to do is just add a little extra pressure, a little fear or a little extra hurdle that you have to get over, and that's enough to swing the balance in a close contest." Sound a bit like a series we know? The Jayhawks (19-4) and Wildcats (19-4) renew p...
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