Originally posted on Bush League Chronicle  |  Last updated 1/3/13

The Lingerie Football League has gained popularity among the masses by mixing scantily-clad women with football. Genius, right? But might a series of re-branding changes be in the works for the 7-on-7 American league?According to their latest press release, the signs seem to point to yes. The LFL has a press conference slated for Jan. 9 in Los Angeles with which they are expected to announce the exact details of the changes:Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced there will be a major re-branding which could include as much as a name change, uniform and game equipment modification of the league heading into its 4th season in the United States as it prepares to further brand the sport internationally.This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.The league is set to kick off their new season beginning in April. The LFL boasts 12 teams in the United States, four more in Canada, and will soon expand into Europe and Australia, as well.The decision to re-brand their image is undoubtedly an attempt at becoming more respectable and marketable to mainstream media. However, could these changes backfire and actually alienate their existing fan base instead? Only time will tell.Via Off the Bench.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Rams owner buys massive 520,000-acre Texas ranch

Cam Newton explains why he did not dive on fumble

George Karl’s agent rips Kings, wants broadcaster reprimanded

WATCH: Popovich has funny reaction to New Hampshire results

Suns vets pull packing peanut prank on rookie Devin Booker

Teammate gives Manning final completion ball from Super Bowl

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Ole Miss Football cited in 13 of 28 department violations by NCAA

Larry Sanders to consider NBA comeback after other interests stabilize

The NCAAB power rankings

SEC begins crying foul over Jim Harbaugh’s spring break plans at Michigan

Marc Gasol reportedly out indefinitely with broken foot

Patriots waive Montee Ball despite never officially re-signing running back

WATCH: Blackhawks coach walks out of press conference

Greg McElroy: Cam Newton 'quit on his team'

Tennis umpires secretly banned over gambling issues

WATCH: Dancing Kentucky fan slides down rail, fails

Clemson LB has great response to NFL draft analyst's criticism

Former Aggies QB Kyle Allen reveals culture problems at Texas A&M

Roy Williams collapses during game vs. BC

Panthers TE Greg Olsen shaves off his playoff beard

Derek Fisher thanks Knicks in statement

Miami Heat to honor Shaq by retiring his number 32

Oakland Raiders release Nate Allen

B.J. Penn announces he will return at UFC 197

Bring back the Dunk Contest

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The NCAAB power rankings

Report: Kings to keep coach George Karl

Was Alain Vigneault right about NHL's lack of punishment towards Wayne Simmonds?

Report: Knicks fire coach Derek Fisher

The best and worst commercials from Super Bowl 50

Best and worst from Super Bowl 50

Six best plays from Super Bowl 50

Eli doesn't look thrilled as Peyton wins Super Bowl

Did Beyonce almost fall down during Super Bowl halftime show?

Curry to serve as drummer for Panthers

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker