LWIB: Paperless Ticketing and the Secondary Market, Plus Tidbits

This week in “Last Week in BizBall“, paperless ticketing and the secondary market, plus tidbits. PAPERLESS TICKETING & THE SECONDARY MARKET Last month I blogged about the problems that secondary ticketing has created for many MLB franchises. Many clubs believe that the secondary market has diminished the value of their season tickets and hurt their walk up gate. Within that post I brought attention to reports that the Braves are offering some ticket inventory via Ticketmaster’s paperless option. There was speculation that the Braves motive behind this offering was to control this inventory if/when it is offered on the secondary market. Tickets purchased via Ticketmaster’s paperless offering can only be resold via Ticketmaster. In May, I blogged about the glut of cheap MLB tickets on the secondary market. At that time I wrote, “…across professional sports, clubs appear set to impose stricter controls over who they allow to resell “their” tickets. This initiative is made more fe...