Major League Baseball is on a mission to buy all of the (teamname).com domain names and with their recent purchase of rockies.com, they now own the dot-com domain names for 26 of the 30 teams. The Rays, Rangers, Twins, and Giants are the only teams that MLB doesn’t own their teamname.com sites.
Until the sale, the Tourism Canadian Rockies owned rockies.com and used it to promote the Rocky Mountains. Josh Levanthal of Baseball America reported the sale MLB set a record for the highest price ever paid for a sports-related website, according to Venture Capital Group.
So what did a domain name of this magnitude cost Major League Baseball? $1.2 million.
In comparison, itsalwayssunnyindetroit.com cost me $9.99.
The last domain purchased by MLB was in 2010 when it paid $200,000 for Angels.com.
According to Baseball America, Giants.com is owned by the NFL’s New York Giants, Rays.com is owned by a Seattle restaurant and catering service of the same name, Rangers.com is owned by the web development company Future Media Architects, and Twins.com is a blank page owned by a company called D&D Miller.
We’re keeping our fingers crossed that MLB expands and the Royal Oak Itsalwayssunnyindetroits are born.