Found April 27, 2012 on Race Review Online:
PLAYERS: Michael Waltrip

Mark Martin Epic SwagYou can always count on Michael Waltrip to make the most of an opportunity for publicity. He has hit the jackpot with new MWR driver Mark Martin as the Epic Swag saga continues.

At 53 years old, Martin might be the oldest NASCAR Sprint Cup driver, but he’s certainly one of the hippest. Just look at his new “Epic Swag” T-shirt for confirmation. Both Martin and his Michael Waltrip Racing crew plan to sport the new black “Swagtastic Since 1981” shirts at race tracks in the coming weeks.

“I think they are pretty bad,” said Martin.

Obviously “bad” meaning good in the vernacular of today’s youth.

“Who’d of thought I’d ever have a T-shirt like this, but I think they’ll be in pretty high demand on the Internet and souvenir truck. I think it’s something I’ll wear at the race track or working out in the gym.”

The Epic Swag episode began when Martin’s 65,000-follower Twitter account (@55markmartin) was hacked last month rendering the 30-year NASCAR veteran completely powerless over his newest hobby. The unknown culprit - Epic Swag - commandeered the account and began changing every setting and altering followers. Some quick work by Twitter restored Martin’s account to full functionality, and by late Saturday night Martin was back to tweeting about his favorite rappers like Dr. Dre, Gucci Mane and answering fan questions.

His race team couldn’t resist some good natured ribbing of the future Hall-of-Famer and gave Martin the new nickname of “Epic Swag.” Martin’s No. 55 Toyota even carried the name above the driver’s window during the Sprint Cup race at Auto Club Speedway.

“I can’t walk through the garage now without someone calling out Epic Swag,” laughed Martin. “We’ve had a lot of fun with it. The fans kept asking so we made some T-shirts. My wife (Arlene) just shakes her head.”

Shirts are available at the track and online at or the Superstore.



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Sports Media Digest- April 26, 2012

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