You can always count on Michael Waltrip to make the most of an opportunity for publicity. He has hit the jackpot with new MWR driver Mark Martin as the Epic Swag saga continues.
At 53 years old, Martin might be the oldest NASCAR Sprint Cup driver, but heâs certainly one of the hippest. Just look at his new âEpic Swagâ T-shirt for confirmation. Both Martin and his Michael Waltrip Racing crew plan to sport the new black âSwagtastic Since 1981â shirts at race tracks in the coming weeks.
âI think they are pretty bad,â said Martin.
Obviously âbadâ meaning good in the vernacular of todayâs youth.
âWhoâd of thought Iâd ever have a T-shirt like this, but I think theyâll be in pretty high demand on the Internet and souvenir truck. I think itâs something Iâll wear at the race track or working out in the gym.â
The Epic Swag episode began when Martinâs 65,000-follower Twitter account (@55markmartin) was hacked last month rendering the 30-year NASCAR veteran completely powerless over his newest hobby. The unknown culprit - Epic Swag - commandeered the account and began changing every setting and altering followers. Some quick work by Twitter restored Martinâs account to full functionality, and by late Saturday night Martin was back to tweeting about his favorite rappers like Dr. Dre, Gucci Mane and answering fan questions.
His race team couldnât resist some good natured ribbing of the future Hall-of-Famer and gave Martin the new nickname of âEpic Swag.â Martinâs No. 55 Toyota even carried the name above the driverâs window during the Sprint Cup race at Auto Club Speedway.
âI canât walk through the garage now without someone calling out Epic Swag,â laughed Martin. âWeâve had a lot of fun with it. The fans kept asking so we made some T-shirts. My wife (Arlene) just shakes her head.â
Shirts are available at the track and online at www.markmartin.com or the NASCAR.com Superstore.