Posted February 06, 2012 on AP on Fox
Clint Eastwood's patriotic pep talk about ''halftime in America'' might just as well have applied to NBC. The languishing, fourth-place network, owned by Comcast Corp., needed more than a touchdown from Sunday's Super Bowl broadcast - that much was assured with a marquee rematch between the New York Giants and the New England Patriots. No, NBC needed to kick-start its own second half. It had little to complain about, getting an increasingly riveting game that came down to the final play, a buzzed-about halftime show with Madonna and no notable flub (except for a middle finger from singer M.I.A. that slipped past censors) that interfered with a solid, well-produced broadcast of the game. But it will surely take more than Eli Manning's heroics to rescue NBC primetime. The cross-promotion had an almost desperate feel, as if some NBC executive had wagered his life on the audience awareness score of the network's two biggest hopes: the reality singing ...
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