Originally posted on Bush League Chronicle  |  Last updated 3/2/13
The Arizona State Sun Devils have enlisted the help of the Walt Disney Company to help tinker with the appearance of their mascot, Sparky the Sun Devil. You know, the same company who brought us classics such as Aladdin, The Lion King, and Toy Story.On Friday, the university unveiled the newly redesigned version of the devilish mascot, which features a friendlier and sleeker look to help "engage younger audiences." The new Sparky is slated to make his first appearance to the public in April at ASU's spring football game."There's research that shows when you get fans at a young age they'll become lifelong fans and this extension serves that purpose," said David Reich, a member of the Sun Devil Club Board of Directors, who works with ASU on a variety of sports- and athletics-related initiatives.Sparky will reportedly be used in other manners other than just cheering on the Sun Devils. Disney is planning to use his likeness in animation, comic books, children's books, merchandise and apparel, among other things. Disney's partnership with the university won't cost the school a dime.The mascot has reportedly been updated over a dozen times since its first public appearance in 1952. Sparky is based of a cartoon devil created by Arizona State alum Bert Anthony in 1946. Anthony allegedly modeled Sparky's features after his old boss who fired him.More photos can be found here.Via CBS SportsThe old look
MORE FROM YARDBARKER

Kyrie Irving has no regrets about cursing at heckler who taunted him about LeBron

Tennessee's Rashaan Gaulden flips double bird to 'Bama fans, down by 22 points

WATCH: Adrian Killins injured after crashing into goat bucket

Twitter reacts to Adrian Killins leaving everyone in dust on 79-yard TD

Kristaps Porzingis wants to see changes from Knicks before committing long-term

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Jimbo Fisher gets into it with fan holding derogatory sign after loss

WATCH: Longhorns coach trucked during sideline celebration

Cam Newton violates NFL rules by refusing to speak with media all week

Jemele Hill says she ‘deserved’ ESPN suspension, stands by comments

Six teams on upset alert in NFL Week 7

Kevin Durant would ‘love’ to make All-Defensive Team

Sports & Politics Intersect: Cubs owner up for Heritage Foundation post

The 'Like Mike, only better' quiz

Three Up, Three Down: Dodgers finish Cubs while Astros find pain in the Bronx

The 'Some call me the Rocket, some people call me Maurice' quiz

Kyrie Irving must lead Celtics through a disaster in search for happiness

Jacoby Brissett: The forgotten up-and-comer

NFL Week 7 Predictions

The 'Can I have a quick sword with you?' quiz

College football 2017 Week 8 predictions

NFL Referee Hotline Bling: Austin Seferian-Jenkins drops a call

Blackhawks get extra depth on defense with newbies Rutta and Forsling

The 'Old faces in new places' quiz

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

Houston Astros hold off Yankees, forcing Game 7

Sports & Politics Intersect: Cubs owner up for Heritage Foundation post

The 'Like Mike, only better' quiz

Three Up, Three Down: Dodgers finish Cubs while Astros find pain in the Bronx

The 'Some call me the Rocket, some people call me Maurice' quiz

Kyrie Irving must lead Celtics through a disaster in search for happiness

Jacoby Brissett: The forgotten up-and-comer

NFL Week 7 Predictions

College football 2017 Week 8 predictions

The 'Can I have a quick sword with you?' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker