Red Bull’s reality show should’ve been NASCAR’s reality show

Want to make Landon Cassill marketable? How about Travis Kvapil? Easy. Make them the key players in NASCAR’s most unique team situation of the off-season. Just make sure to televise it! With Red Bull pulling out of NASCAR ownership, the question was who, if anyone, would purchase assets of that company and try to forge on. Now it looks like some ex-TRG investors/Burger King franchisees are jumping into the fray, tagging Cassill and Kvapil/Brian Vickers/somebody to drive the two cars. The last thing NASCAR needs is contraction, so this is awesome news. I just can’t help but think a huge marketing opportunity has been lost. Long before the 2011 season ended we knew which drivers/teams were in peril. And Silly Season is now lasting longer and longer into the off-season thanks to the perils of the economy. For the two months that we don’t see action on the track, I want to see the action of guys trying to get jobs, and teams trying to survive. NASCAR has seen success w...