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Releasing Ads Before Super Bowl Is A Mistake

Found February 01, 2012 on Sports Biz with Darren Rovell:
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.
Original Story: http://www.cnbc.com/id/46220198?__sou...
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