Reser’s Fine Foods Joins Joe Gibbs Racing in NASCAR Nationwide Series

Joe Gibbs Racing (JGR) announces today that Reser’s Fine Foods will sponsor five races in the NASCAR Nationwide Series with driver Matt Kenseth in 2013. “NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers and our partnership with JGR provides a tremendous marketing platform to support our business. We are looking forward to increasing our brand awareness, growing distribution, and to borrow a racing term, accelerating retail sales across the country.” Reser’s began selling its now famous potato salad in 1950. Since then, the company has grown to become the No. 1 national brand of deli salads, and makes hundreds of other comfort foods that make fun times easy and affordable for every family. “From picnics, to tailgaters, to a day at the race track, we are proud to be part of the extended American family,” states Reser. “It’s good to be back ...