Found September 24, 2012 on Awful Announcing:

Olympic swimmer and gold medal bro Ryan Lochte is taking the term "character actor" to a whole new level.  God bless him for getting as much mileage out of his sex symbol broiness and athletic prowess as he possibly can.  He's so much more interesting than Michael Phelps and his lame Subway commercials.  After a guest spot on 90210 and his work covering Fashion Week for GQ and E!, Lochte's next stop will be NBC comedy 30 Rock, where star Tina Fey gave us this incredbile illumination of Lochte's character on the show at last night's Emmys.

"He played—if I may use this term on television—a sex idiot. He was good at it."

Ryan Lochte: Sex Idiot.  I'm picturing a movie series, reality shows, action figures, comic books, and the whole nine yards with this one.  It has franchising gold written all over it. Jeah!

(via E!)

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.