Originally posted on Midwest Sports Fans  |  Last updated 7/26/13
This Sunday, America’s most famous race track will hold its annual NASCAR race in Indianapolis, Indiana. Ironically, it’s no longer called “The Brickyard 400.” Instead, the Samuel Deeds 400 at the Brickyard will commence Sunday afternoon, confusing both hardcore NASCAR fans and casual observers alike. NASCAR’s most popular races can usually be referred to with one word: Daytona, Talledega, Bristol, etc. And to this day, the race in Indy remains one of the most coveted titles to earn on the circuit. Just this week, Dale Earnhardt Jr. talked about how much he wanted to bend over and kiss the bricks for the first time. In the grand scheme of things, it seems a little counter-intuitive for NASCAR to make “The Brickyard” part of the title an afterthought. And then there is Crown Royal, the actual sponsor of the event. For years, beverage companies like Coca-Cola and Pepsi have sponsored NASCAR events and turned their races into national brands. What do you make of a company that spends enough
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