Originally posted on 5thRound.com  |  Last updated 6/25/12

Just in case you didn’t know, Strikeforce middleweight champion Luke Rockhold will defend his throne against Tim Kennedy (Pictured) in a few weeks. If that’s breaking news to you, former UFC legend Frank Shamrock knows just who to blame.

According to Shamrock, the 185-pounders are far too cordial with each other and need to spice things up by having one of them emerge as the villain. Shamrock knows better than anyone that the “Good Guy vs. Bad Guy” route is one of the best angles to take for selling a fight.

Unfortunately for Shamrock, his lessons fell on deaf ears.

Rose Garden in Portland, Oregon hosts the July 14th extravaganza.

Showtime broadcasts the main card at 10PM ET/PT.

Please click the media player below to watch the promo:

Here is the card’s complete roster:

Preliminary Card:

(Showtime Extreme 8PM ET/PT)

Jason High vs. Nate Moore

Jordan Mein vs. Tyler Stinson

Jorge Masvidal vs. Justin Wilcox

Ryan Couture vs. Joe Duarte

Pat Healy vs. Mizuto Hirota

Main Card:

(Showtime 10PM PET/PT)

Lorenz Larkin vs. Robbie Lawaler

Roger Gracie vs. Keith Jardine

Nate Marquardt vs. Tyron Woodley (For vacant Strikeforce welterweight title)

Tim Kennedy vs. Luke Rockhold (Strikeforce middleweight champion)

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