In TBS' second and final year of broadcasting both of Major League Baseball's Wild Card games, a new scheduling strategy led the network to better ratings overall.
The Turner-owned network's coverage of the two Wild Cards averaged 4.7 million viewers. TBS and MLB scheduled the games to air on Tuesday and Wednesday night, as opposed to last season, where they aired in a doubleheader format. The NL game, which aired in the afternoon, benefited from the primetime exposure.
Pittsburgh's victory over Cincinnati in the NL Wild Card game drew 4.6 million viewers. That's a 15 percent increase from last year's NL game, a controversial, wild Cardinals/Braves tilt that garnered 4.0 million viewers. Of course, a reminder is necessary that the NL Wild Card game aired in the late afternoon in 2012.
Still, the excitement in Pittsburgh was palpable. The game drew a 33.7 rating in the Steel City, highest ever for a baseball game in that market. For context, the ...