Originally written on The Outside Corner  |  Last updated 9/25/14
Changing logos is nothing new in the world of minor league baseball. And in more recent times, neither is pushing the creativity envelope. Unless you've made a trek to the great northwest of America, you may not understand why in the world any professional sports team would take on the logo of a Sasquatch while still keeping a name like the Emeralds. Eugene, like much of the great state of Oregon, is a "different" type of town, known for being a bit more "hippy" than most heavily populated cities in America. That is apparently the motivation behind the new logo, according to Jason Klein of Brandiose, the company hired to create the new branding. "Eugene is a hotbed of countercultural ideas. From Sasquatch sightings to hippy culture, the Ems are honoring Eugene's eccentricities with a few of their own." - from the Emeralds official website In an email to Benjamin Hill of Ben's Biz Blog, Emeralds GM Allan Benavides reitera...
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