Justin Lofton's No. 6 Eddie Sharp Racing (ESR) Chevrolet will have a new look this weekend as the NASCAR Camping World Truck Series (NCWTS) takes on Las Vegas Motor Speedway. Lofton will have The Imperial Valley Full Plate Group as the primary sponsor on his Silverado as a group of business owners and neighbors from Southern California come together to sponsor the championship contender.
"I think it's pretty cool when I can walk into a grocery store here in North Carolina and see a bag of onions that I know came from my home in the Imperial Valley," commented Lofton. "It's exciting to have the opportunity to promote my home and all of the products that come from the Imperial Valley on my truck in Las Vegas."
The business owners from the Imperial Valley of Southern California began looking for ways to promote their local goods and services. Realizing the national reach and fan power of NASCAR, the owners decided to form The Imperial Valley Full Plate Group and get involved in the sport by supporting their local NASCAR talent-Camping World Truck Series driver Justin Lofton. Several farmers, ranchers, electricians, bankers and car dealers began making donations and contributions to back Lofton's race effort at Las Vegas Motor Speedway, while also spreading the word of their products and services.
"It means a lot to me to have the support of my hometown," Lofton continued. "We are going to have a lot of my neighbors join us as guests at Las Vegas Motor Speedway. For many of them, it will be their first time at the track and I'm looking forward to introducing them to the Camping World Truck Series. We're still in the fight for the championship with the No. 6 Imperial Valley Full Plate Chevrolet, and to know that I have my hometown and my ESR team standing behind me in that battle is a really cool feeling."
Justin Lofton PR