The Imperial Valley of Southern California supports Lofton

Justin Lofton's No. 6 Eddie Sharp Racing (ESR) Chevrolet will have a new look this weekend as the NASCAR Camping World Truck Series (NCWTS) takes on Las Vegas Motor Speedway.  Lofton will have The Imperial Valley Full Plate Group as the primary sponsor on his Silverado as a group of business owners and neighbors from Southern California come together to sponsor the championship contender.                 "I think it's pretty cool when I can walk into a grocery store here in North Carolina and see a bag of onions that I know came from my home in the Imperial Valley," commented Lofton.  "It's exciting to have the opportunity to promote my home and all of the products that come from the Imperial Valley on my truck in Las Vegas."   The business owners from the Imperial Valley of Southern California began looking for ways to promote their local goods and services. Realizing the national reach and fan power of NASCAR, the owners decided to form The Imperial...