Found February 14, 2012 on Yahoo! Sports:
PLAYERS: Matt Kenseth

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One bit of bad luck cost Matt Kenseth a shot at the title in 2011. Can he build on that success to win championship No. 2?
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Zest Announces a Race Sponsorshi​p with Kenseth/Ro​ush Fenway

Roush Fenway Racing is proud to announce a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his No. 17 Sprint Cup team on behalf of the Zest® brand of bar soap and body wash.  Zest will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11).  The remaining three races...
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