Originally posted on Busted Coverage  |  Last updated 1/4/12

Of course you remember the consumer-generated 2011 DORITOS Super Bowl commercial where a hungry pug destroys a front door to get some spicy nacho chips. The YouTube video of the spot is nearing the 4-million play mark and is a BC favorite. DORITOS is back for the 2012 Super Bowl and needs you to help pick one of the two fan-made finalist ads that will air during the Super Bowl. Don’t worry, DORITOS has something for you, too. For every 100,000 votes, somebody is going to win $10,000, up to a maximum of $100,000. VOTE NOW and enter for a chance to win $10,000!

Contest Description:

This time around, DORITOS is airing two fan-created commercials during the Super Bowl on February 5th. One of those ads will be chosen through consumer voting – that’s where you come in. The DORITOS team has already watched every single commercial that was submitted and chosen the top-5 finalist ads. Now, the creators of these 5 finalist ads will go head-to-head against each other for the chance to have their commercial aired during the Super Bowl and have millions of people see their work. We need our fans to help vote for their favorite fan-made DORITOS ad from among these
five finalist ads.

Vote and Win:

And if that’s not enough, this year, DORITOS is taking it up a notch – they’re giving away a maximum of $100,000 in cold hard cash to fans who vote. DORITOS has set their sights on getting a total of 1 million votes by the end of January. Every time the total number of votes across all of the voting platforms increases by 100,000, they will award one lucky fan with a $10,000 cash prize. DORITOS is calling it The Million Vote Drive, and the more fans vote at CrashTheSuperBowl.com, through their smart phones and via Xbox LIVE, the more chances there are to win.


Filed under: Football, Headlines
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