Black college marketing guru Robert Constant forwarded me this great article on Winston-Salem State’s Bill Hayes working his magic on campus early into his tenure. And by magic, I mean on the grill.
Hayes brought the groups together for the inaugural Dr. Reginald Sherard Academic Cookout, a three-hour indoor picnic at the Gaines Center. The purpose of the picnic — named after a former player for Hayes who is now a doctor in Goldsboro — is to foster a better relationship between the groups. Hayes hopes it will become an annual tradition.
It’s the kind of internal marketing that can spawn external buy-in down the road. If the campus and faculty can connect with the athletic department as a school commodity, which was already present at WSSU, there’s no telling the kind of messaging that talking billboards (students and alumni) can create for donors, sponsors and other support.
Outstanding move by Hayes and the WSSU athletic department. Although I must say, I don’t remember reading about this same kind of activity at FAMU, and I would be interested to see how, if it did go down, it helped to develop support in Tallahassee.
Technorati Tags: Bill Hayes, Winston-Salem State University
Original Story:
http://feedproxy.google.com/~r/HbcuSp...
1
1
