Found January 09, 2013 on Sports Business Digest:
PLAYERS: John Cena
Post Cereal's Fruity Pebbles and Cocoa Pebbles cereal boxes are getting a WWE-styled make over. For a limited time WWE Superstar John Cena and Barney Rubble's son Bamm-Bamm will replace Fred Flinstone on the front of the popular cereal boxes as part of a promotional partnership between Post Foods and WWE. More than 3 million boxes of the Fruity Pebbles cereal will feature the WWE-Flinstones duo, resulting in the highest redeeming on-pack promotion in recent Post history. “Given the strength and fit of the two properties, we knew that the partnership would be successful since both brands share common consumer demographics,” said Sharon Pupel, Director of Marketing at Post. “WWE broadcasts are largely a family viewing event with more parents watching WWE with their children than any other sports league.” To further build off of the partnership with the WWE, Post cereal fans can participate in a sweepstakes via the PebblesMania.com website which features a game that allows fa...
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