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Nike Become Legendary: There Are No Cinderellas

This is the fourth commercial in the Nike Become Legendary campaign and probably my favorite. Any spot that works in N.C. State’s 1983 NCAA Championship is a winner for me. Nike also throws shout outs to Appalachian St., the ‘85 Villanova championship team, JT III, guys working out at night, and MJ. The Boise St. football team is shown practicing the statue of liberty play at one point in the commercial, a good look for the school, players, and coaching staff except:

For Boise State, the commercial includes a simulation of the Broncos practicing the Statue of Liberty play at Bronco Stadium. The footage was not shot at Bronco Stadium and does not include any Boise State players. The stadium is a digital re-creation. Nike couldn’t use footage of the actual play without jeopardizing some players’ eligibility (that’s why the running back is No. 33 in the reenactment).

The NCAA strikes again. There’s no way to allow the original game footage in a commercial? Or worse than that, the damn jersey number?!? The NCAA doesn’t mind turning a profit from using the image and likeness of the student-athletes, but they’ll be damned if anyone else, especially the athlete, benefits.

BSU appears in Nike ad. Courtesy of the Idaho Statesman

Tags: Nike, commercial, Boise St., NCAA, youtube

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