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 In anticipation of the 20th season of Minnesota Timberwolves basketball, the Timberwolves primary logo, featuring the wolf's head amidst the tree line, has undergone a facelift. Additionally, the Timberwolves have unveiled a new, re-designed secondary logo. The new-look logos, designed by adidas, usher in a new era of Timberwolves basketball as the franchise celebrates its 20th season in the Twin Cities with the upcoming 2008-09 NBA campaign.
The modification to the Timberwolves primary logo includes the incorporation of white on the wolf's head as well as a cleaner and sleeker design of the tree line and the script "Minnesota Timberwolves." The intent of the adidas design group was not to replace the well-known logo, but rather let it "evolve" into something that would mark the next era of Timberwolves basketball. The wolf's head and tree line were introduced as the team's primary logo prior to the 1996-97 season, and had remained unchanged for the past 12 seasons. The Timberwolves secondary logo has been completely re-designed. The new logo features a Timberwolf in front of a treeline howling at the moon, which is depicted as a basketball. The new secondary logo pays homage to the original Timberwolves logo with the return of a basketball in the logo's background. Prior to a basketball being incorporated in the new secondary logo, the Wolves were one of only five teams in the NBA which did not have a basketball depicted in either their primary or secondary logo. The newly-designed secondary logo will make its public debut tonight at the 2008 NBA Draft as it will adorn the hat of the Timberwolves' first-round draft pick. The Wolves NBA Draft cap, with the team's new secondary logo, and t-shirts are available for purchase at The NBA Store online at www.nbastore.com or by calling 612-673-1303. "With our 20th season upcoming, we believe it is the perfect time to re-brand the look of Timberwolves basketball," said Timberwolves President Chris Wright. "The new-look logos and soon-to-be-introduced uniforms are part of a year-long re-branding process around our franchise. In the last year, our on-court product has changed as we have re-built the team, and these off-court changes sync up with this new era of Wolves basketball." Yesterday's introduction of the new logos is the latest step in the re-branding campaign of the Timberwolves as the team approaches its 20th season. The Wolves will also introduce newly-designed uniforms in August. Attached are jpeg copies of the Timberwolves new-look primary logos and secondary logos. Source: Minnesota TimberwolvesÂ
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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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