Amidst all the Portland talk, I missed that WEEI finalized deals to air in Bangor, ME, on WABI (910 AM) and WWBX (97.1 FM) and Keene, NH, on 93.5 FM. Both deals will start in early-September as well.

While Keene marks WEEI's first official foray into New Hampshire, their eventual goal is 100% coverage in the state. Currently, there is WGAM sports talk in Manchester/Nashua and there was talk of WEEI having a stronger presence in that region a year ago. For Bangor sports talk station WZON (on which I appear occasionally), they too will have their work cut out fending off the growing WEEI empire.

Josh Nason started Small White Ball in 2007 and is the main contributor of content for the site. A long-time writer, his work can also be read at sites like RopesRingandCage.com, EmailMarketingGuy.com and others. He also does radio appearances and was on TV once, albeit for a lame public television game show. He can be reached at josh@smallwhiteball.com.