This is the monthly newsletter sent to publishers in the YBN. Below you will find information about your payments and other updates from the YBN team.
If you haven’t already, check out our editorial guide for tips on how you can make the most of Yardbarker’s syndication opportunities.
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Use sentence case capitalization when writing headlines. What is sentence case capitalization? The term “sentence case” refers to the capitalization strategy employed when writing your normal, everyday sentence. Proper names and the first word of every headline are capitalized. All other words begin with a lowercase letter. Here are two examples:
All Caps Headline
Watch Robert Griffin III Complete An 80-Yard Touchdown Pass
Sentence case capitalization
Watch Robert Griffin III complete an 80-yard touchdown pass
The headline that uses sentence case capitalization will receive a higher score in our feed algorithms, and subsequently, have a better chance at promotion in automated feeds.
Also, keep in mind that short headline (under five words) will result in your articles being scored lower, as those sites whose articles display fewer content in their RSS feeds. If your articles are only sending out headlines and very little content through your RSS feed, the feed algorithm will penalize the article for short content.
With the start of NFL and College Football, there are number of new campaign kicking off in Septmeber. Be on the lookout for ads from NFL Network, John Deere, Head & Shoulders, La Quinta, Southwest Airline and Bud Light. Meanwhile, we have a few campaigns from August that will remain active this month including Subway, Chevy, Burger King, Ford, Force Factor, and TicketsNow. As always, feel free to email firstname.lastname@example.org with any questions.
As a reminder, please note that effective for June payments, Fox will begin to honor the clause of your contract regarding minimum payments. The threshold for payment is $50. Practically speaking, this means if your earnings for an individual period were below $50, Fox will not release payment until your cumulative unpaid earnings cross the threshold of $50. At this point, payment for all unpaid periods will be released.