Should I be worried that my 6 year old son loves beer commercials? He memorized the Bud Light one with the four friends in the stands hoping their team’s kicker makes the game-winning field goal. They all turn their beer bottle labels outward in a superstitious show of support. That ad, and another similar Bud Light ad both feature the catchy “Superstitious” tune by Stevie Wonder. In the second spot fans of various NFL teams are shown doing what they do to help ensure their team wins: arranging beer cans in a Colt-shaped U, wearing mismatched socks in your team’s colors, touching the Tennessee Titan’s flag as you enter your garage. My son loves that song and calls them the “stitious” ads. “Daddy, can I watch the ‘stitious’ commercial?” Maybe I should be worried.
I think I’ll be safe though. My wife and I don’t drink. I’ve never liked the taste of beer. Nasty tasting stuff. Never drank it, never been around it. As a TV reporter who would occasionally do food and travel segments on breweries, I would sometimes have to try it on camera. But being the actor that I am, I always faked it. I’d smile and nod and say it is good, then gulp it down or spit it out as quickly as possible when the red camera light goes off. So he might memorize or laugh at a funny beer commercial, and don’t we all, but at least he won’t grow up around the stuff.
Those Bud Light ads are clever though. Lots of people have their superstitions about their favorite sports team. During the Tebow Time phenomenon, I would pause the game via TIVO and go back to my bedroom and pray for him whenever the game got close. If you know anything about Tebow Time, the game was always close. I was always praying. That’s probably the closest I have ever gotten to a sports-related ritual.
My wife, on the other hand, is a rabid Denver Broncos fan. I wrote about her obsessive fandom earlier this season. She doesn’t necessarily have a superstition that she upholds, but she definitely has a way of regularly expressing her fanaticism for her team. If she sees some sort of merchandise with a Broncos logo on it, she has to own it. The sooner the better. Her most recent acquisition is a Broncos emblazoned house key. It doesn’t actually open our front door, but it does sit nicely in her museum-like Denver display case. I think her regular ritual gives her comfort. It jazzes her up about her team. It gets her Broncos blood boiling for the next Von Miller sack or Eric Decker catch. A shopping superstition, of sorts.
If I am as lucky as I hope to be, my son’s sports superstition will be avoiding the beer and going on a Bronco’s buying binge with his mom instead.
- Tim Tebow