“This game is brought to you by Subway. The official training restaurant of Robert Griffin, III. And by GEICO. Fifteen minutes could save you a ton on car insurance.”
My six-year-old son is autistic. One of the traits of his autism is repeating things over and over. Because we watch a lot of football in our house, we hear the above sentence frequently.
That phrase got my wife and I to thinking. (Or is it my wife and me?) Everything in sports is sponsored now. Not just the games but the stadiums, too. The Denver Broncos play on Sports Authority Field. The New York Giants and Jets share MetLife Stadium. But it doesn’t end there.
If you watch Thursday Night Football you’ll notice that the program opens with the KFC Pre-Kick Show. Halftime brings you the Lexus Halftime Show. And of course the game ends with the McDonald’s Post Game Show.
But wait, there’s more. Or at least there soon will be. You know it is only a matter of time before Lens Crafters sponsors every red flag review on challenged calls. Even with the regular referees back we still need their vision enhanced by Lens Crafters. We could have Timex sponsor every time out that is called.
How about Brut after shave logos on every point after touchdown that is attempted. Two minute warnings should be brought to you by Rush Limbaugh’s new beverage, Two if by Tea. And the list could go on and on.
We need separate sponsors for safeties, penalty flags and quarterback sneaks AND sacks. Before long, we’ll have them. We might as well embrace it. The game we love is becoming more and more commercialized. Just don’t allow Peyton Manning to endorse any part of the games. He’s got enough annoying endorsements as it is.