“God made a farmer.”
It has been almost a week since the Super Bowl and the Paul Harvey ad for Dodge aired, yet it is still fresh in my mind. It was an inspiring monologue paying tribute to those that work the land. That it is still appreciated 7 days later is the sign of a powerful ad.
For the last few years it has felt to me like the vaunted Super Bowl commercials have been mediocre at best. This year, though, there were a couple of serious ones that rose above the fray.
In addition to the Paul Harvey ode to farming, another serious ad that scored on Super Sunday was the Jeep commercial featuring narration by Oprah Winfrey. Normally I am not a Winfrey fan but this ad was stellar. Read like a letter of appreciation to the men and women defending our freedoms in the U.S. military, the ad was patriotic and moving.
These two ads alone were reason enough to watch the big game.
Usually I like the comedic commercials the best but none of them popped for me this year. The Best Buy ad featuring comedienne Amy Poehler was mildly amusing and the Doritos ads made me chuckle but nothing busted a gut. In particular the beer commercials this year, often the best opportunities for comedy, were lame.
Maybe it isn’t a bad thing that the commercials are becoming a letdown. This way the focus returns to the game for the Super Bowl telecast. Still, in past years the ads were an added bonus. For next year if companies stick with the serious theme they could return the commercials to the pop culture event they once were. That would be an ideal win-win situation.